How We Build Golf Brands Through Digital Marketing

At Boom Golf, we know what it takes to scale golf brands using digital marketing. We’ve been at this for years, spending millions across platforms like Google Ads to help golf brands grow into household names.

Through our work with countless golf businesses, we’ve seen behind the curtain of 7- and 8-figure Google Ads accounts. And we’ve applied these insights to help brands drive significant revenue and profitability.

Here’s how we helped one of our clients achieve $8.2M in revenue with an average ROAS of 7+, and how those same strategies can work for your golf eCommerce business.

Why Most Golf Brands Get Google Ads Wrong

Most golf brands hopping onto Google Ads make the same critical mistake:
They combine branded and non-branded campaigns into one big, inefficient mess.

Why is this a problem?

• Branded Campaigns: These target golfers who are already searching for your brand (e.g., “Boom Golf Tees”). While this traffic is easy to convert, it’s low-hanging fruit. These customers are already primed to buy through other channels.

• Non-Branded Campaigns: These are your growth campaigns. They target golfers searching for products like yours but aren’t familiar with your brand yet (e.g., “best golf swing trainers” or “golf ball deals online”).

When you mix branded and non-branded campaigns together, Google prioritizes branded terms because they’re cheaper and convert faster.
But this means you’re:

• Overspending on customers who were already going to buy.

• Missing out on new golfers with higher customer lifetime value (CLV).

The result?
You waste budget and miss huge opportunities to expand your audience.

How Boom Golf Builds Winning Google Ad Strategies for Golf Brands

We know that scaling a golf brand requires a balance of efficiency and growth. Here’s the proven strategy we use to separate our clients from the pack:

1. Separate Branded and Non-Branded Campaigns

Every golf brand should have these campaigns running as a baseline:

• Search Brand: To protect your brand terms from competitors.

• Shopping Brand: To capture high-intent branded traffic.

• Search Prospecting: To target golfers searching for your products but not your brand.

• Shopping Prospecting (Standard and Performance Max): To maximize new customer acquisition.

By separating branded and non-branded traffic, we pay less for branded clicks while prioritizing prospecting campaigns that drive new golfers to discover your brand. This is where growth happens.

2. Deep Keyword Research for the Golf Niche

We don’t just throw generic keywords into a campaign and hope for the best. At Boom Golf, we dig deep into:

• Audience Interests: Understanding what golfers care about—whether it’s improving their swing, perfecting their short game, or getting the best gear.

• Competitor Analysis: Targeting terms your competitors dominate to capture their audience.

• Search Trends: Spotting seasonal and evergreen golf terms (e.g., “best winter golf simulators”).

We create hyper-targeted ad groups for each category. For example:

• Golf Training Aids: Focused on keywords like “best swing trainers” or “golf putting mats.”

• Golf Accessories: For terms like “high-performance golf tees” or “hydration drinks for golfers.”

• Golf Tech: For searches like “top-rated launch monitors.”

Each ad group gets custom ads, landing pages, and offers that align perfectly with the golfer’s intent.

3. Expanding to Top-of-Funnel Channels

While Search and Shopping campaigns dominate for intent-based marketing, top-of-funnel channels like YouTube and Demand Gen campaigns are where we find hidden growth opportunities.

YouTube Ads
We’ve seen incredible success with YouTube campaigns for golf brands. Why?

• Video Creative: Golfers love visuals, whether it’s seeing a swing trainer in action or a demo of the latest simulator.

• Short-Form Content: YouTube Shorts crush it for engaging golfers quickly and effectively.

YouTube offers something platforms like Facebook and TikTok can’t: intent-based targeting. It’s not just about showing ads—it’s about reaching golfers who are already interested in what you sell.

Why Google Ads Is a Game-Changer for Golf eCommerce

Most golf brands rely too heavily on Facebook or TikTok for advertising. But with the recent bugs and performance issues on Meta platforms, it’s harder than ever to break through.

Google offers a powerful alternative because:

• Massive Reach: Golfers are already searching for your products on Google Search and Shopping.

• Content Consumption: YouTube is a dominant platform for golf tutorials, reviews, and entertainment, making it the perfect place to connect with new customers.

How Boom Golf Can Help Your Golf Brand Scale

At Boom Golf, we specialize in helping golf eCommerce brands scale through proven digital marketing strategies:

• Custom Campaign Strategies: Tailored to your products and audience.

• Keyword and Audience Expertise: Designed specifically for the golf niche.

• Multi-Channel Approach: Balancing intent-driven ads on Google with top-of-funnel campaigns on YouTube.

We don’t just help you spend your ad budget—we help you grow your golf brand into a powerhouse.

Let’s Build Your Golf Empire

If you’re ready to scale your golf eCommerce business with a team that understands the game—and the golfers who play it—let’s talk. At Boom Golf, we’re here to help you drive revenue, build your audience, and take your brand to the next level.

Boom Golf: Where Golf Meets Growth.